What is a Temporary Shop


The temporary shops are shops that open for a short period of time and have a date of opening and closing close together often. Usually a temporary shop lasts a minimum of one week to a maximum of one month, with a few exceptions.

The temporary shop opens for a limited time and offers specific products or is used to advertise a new brand.

In the U.S. the trend of the temporary shop is growing since many years and are also commonly called pop-up shop or pop-up store, but the basic concept that animates them is always the same: shops that open for a few weeks often during periods of holidays and then disappear immediately after.

The concept is to focus in a few days of brand advertising. Companies that prove the temporary shop can immediately understand the appreciation of a product among consumers and get great advertising.